Blog 2
TWITTER (X) X, formerly Twitter, is a social media platform that allows users to share short, real-time messages called tweets, each limited to 280 characters. Users can post text, images, videos, or links, and interact with others through likes, replies, retweets, and hashtags. X is widely used by individuals, influencers, and brands to share opinions, news, and updates, making it powerful for marketing due to its immediacy and global reach. This week, I explored X from a marketing perspective, providing a new perspective on how brands communicate with audiences in real-time. Although I've used X to browse news and trends, this was my first investigation into how companies use it. I began to pay more attention to how businesses engage with customers, tweet during campaigns, and start threads to tell stories. The amount of strategy that goes into such short-form content was surprising. When I looked at it from a marketing perspective, I liked it even more. X is qui...
